1.
What makes the artwork sold by BAE different?
Did you ever stop to think about all the designing and planning and artwork it took to make that Broadway show you saw last week look as great as it did? The contributions of the set and lighting designers, the scenic artists who painted the production, the skilled hands that drew and stitched the curtains and the costumes? The artwork produced to make those sets and costumes happen can be just as entertaining as the show itself – and yet, that artwork is known to very few. When it has survived, it has typically been kept in private collections or university libraries. It goes for thousands at auction when originals are available, it's known to a few collectors, scholars and theatre buffs ...but not to the broader public. Broadway Art thinks it's time this great stuff was brought to the audience it deserves, and is proud to launch its offerings with reproductions of original artwork by one of the greatest American set designers of the twentieth century: Oliver Smith. Because the best artwork created for the performing arts is also a great performance – worth hanging on your wall and admiring for its own sake, as well as its connection to the stage or screen. And that's what makes Broadway Art's artwork different. Here it is. Enjoy!
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2.
What do the terms Sketch, Rendering, Elevation and Backdrop, used on the Broadway Art Enterprises Web Site, mean?
Some of the terms used to describe merchandise on the BAE Web Site are specific to design professionals in the theatre industry, so here's a brief glossary of those terms:

Sketch: Any piece of artwork created for the stage may be referred to as a sketch. Some theatrical artists distinguish between color sketches and black and white sketches; others, like Oliver Smith, use the word generically, with annotations on color artwork such as paint exactly like sketch. The four terms that follow represent subcategories of the generic sketch, in theatrical parlance, and are used on the Web Site for greater specificity.

Rendering: While the verb to render may be applicable to any painting, on this Web Site and frequently in theatrical usage, it is used to signify a sketch that shows in perspective how a set design for a given scene will look when all the pieces (proscenium, masking, backdrops, props, furniture, and other scenery) are assembled on the stage, as seen from the centerline of the theater.

Backdrop Elevation or Drop Elevation: A backdrop is a usually-stagewide piece of cloth bearing a painted image that is integral to the design of the scene in which it is used. A backdrop elevation is a piece of artwork, usually painted on watercolor paper by the scenic designer, in either half inch or quarter inch scale. The backdrop elevation is then used by scenic painters as a tool to precisely and accurately enlarge the image and transfer it, through painting, to the full sized backdrop.

Prop Elevation: A prop elevation, like a backdrop elevation, is a piece of artwork, usually painted on watercolor paper by the scenic designer in a specific scale, and used by prop builders and painters to build and paint the custom prop.

Scenic Detail: A scenic detail, as used on this Web site, is a painted elevation, similar to backdrop and prop elevations, provided by the scenic designer to the painters to facilitate their painting of the scenic units that sit downstage of the backdrop.

½" Scale: A piece of theatrical artwork executed in ½" scale is laid out on the drafting table or computer at one half inch to the foot, and is intended as a tool for scenic artists to enlarge the piece of artwork to the full scale it is painted to portray.

¼" Scale: A piece of theatrical artwork executed in ¼" scale is laid out on the drafting table or computer at one quarter inch to the foot, and is intended as a tool for scenic artists to enlarge the piece of artwork to the full scale it is painted to portray.
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3.
Why does BAE only ship its products via courier service?
For the benefit of both its customers and itself, BAE prefers to secure signatures for delivery of its merchandise.
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4.
Does BAE plan to introduce more products?
Yes. BAE looks forward to producing cards and other products based on the artwork it has licensed. From time to time, the front page of the Web Site may announce the availability of new products, including these and additional images in its four basic collections.
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5.
What is a giclée print?
Giclée, or inkjet, printing, uses computer technology to control digital printers that apply ink to media such as high-quality watercolor paper (such as BAE uses), or canvas. Since digital printmaking has a wide color gamut and even tonality, it may be used to produce high-quality copies of both artwork and photography from an approved artist's proof, guaranteeing superb results for each print pulled from a digital file.
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6.
What is the meaning of the term giclée?
The term is French for that which is sprayed, that is, the spurting of the inkjet printers used in the production of giclée prints. Giclée technology may also be used to create original artworks, as well as flawless reproductions of existing works.
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7.
What types of papers does BAE use?
BAE selects whatever paper best replicates the texture of the original work.
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8.
Are the materials used by BAE in the giclée printing process archival?
Yes. Advances in ink technology have created inks that remain stable for over 75 years, and all papers used by BAE are non-acidic.
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9.
What advantages does giclée printing have over other methods of reproduction?
Giclée images are not made with screens, as are offset lithographs, so they don't have the dot pattern of a lithograph. Serigraphs are also screen prints, and many screens are required to produce a continuous tone. But millions of colors are available for giclée printing, and the process isn't limited by screening technology. The giclée process uses so many tiny dots that the human eye can't perceive them. Therefore, a giclée print is basically a continuously toned print that can accurately display every color and nuance of the original.
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10.
What is Broadway Art Enterprises' Shipping Policy ?
This policy applies to prints purchased for personal use only.
For information regarding shipping policies relating to licensed images, please see Licensing on the left hand navigation bar.

Please be aware that the time it takes to process your order (approximately three business days) is not included in the delivery times below. Your items will then be shipped by your chosen method.

To follow the progress of your order, you may visit www.broadwayart.com and click on the order status tab

Broadwayart.com normally ships via UPS Ground within the contiguous United States, in which case your order will be delivered within 5-7 business days after processing. If you selected another method of shipping within the contiguous United States, your order should be delivered sooner.

If your package does not arrive on schedule, you may contact us at customerservice@broadwayart.com, and we will put a tracer on the package immediately. If UPS concludes that it was lost in transit prior to delivery, we will replace the order free of charge.

At this time, we ship outside the contiguous United States to France, Germany, Italy, and United Kingdom. Shipping rates are based on the weight of the items purchased and dimensions of the container. Customer will be responsible for any tariffs or duties assessed on shipments to destinations outside the United States.


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